The SEO Content optimizer helps you write content that's built to rank. Instead of guessing, you write against a target keyword and get live, data-backed guidance - the terms to include, the structure to follow, and a score that climbs as your content improves.
From the sidebar, open SEO > SEO Content.

The optimizer works around a project for your website. The first time you open it, click Start onboarding (or create a project manually) to set up your site and target market. From there you can create optimized content pieces.
For each piece of content you get:
Shortcut: The Article Generator also has an SEO-optimized (research the SERP) option that applies the same research automatically when generating a full article.