Funnel Reports
Overview
Funnel Reports show how each funnel performs - views, conversions, and where visitors drop off - so you can find and fix the weakest step.
Where to find it
From the sidebar, open Analyze > Funnel Reports.
How to read them
- Pick a funnel to analyze.
- See views and conversions for each step.
- Spot the biggest drop-off and focus your improvements there.
What you get
- Per-step views and conversion rates.
- Drop-off analysis across the funnel.
- Data to prioritize what to optimize.
Tips
- Fix the biggest drop-off first - that is where you recover the most conversions.
- Change one thing at a time so you know what moved the numbers.