Email Marketing

Overview

Email Marketing lets you design, send, and automate email campaigns to grow and nurture your audience - with ready-made templates, audience management, and engagement tracking built in.

Where to find it

From the sidebar, open Emails.

The email template gallery

What you can do

  • Start from a template - the gallery includes curated starters (abandoned cart, customer story, event invitation, flash sale, newsletter, and more), or build from a blank canvas.
  • Create a campaign - write your email, pick your audience, and schedule or send it.
  • Manage audiences - organise your subscribers and segments.
  • Track engagement - see opens, clicks, and activity to learn what works.

How to send a campaign

  1. Go to the Campaigns tab and click New campaign.
  2. Choose a template or start blank, and write your email.
  3. Select your audience, then schedule or send.

Tips

  • Personalise with merge tags (like the recipient's first name) for higher engagement.
  • Start from a proven template and adapt it - it's faster and converts better than a blank email.
  • Warm up gradually and keep your list clean for the best deliverability.