Business Groups (the Businesses page) let you group your integrations and accounts into logical business units, each with its own domain, currency, timezone and brand voice. Once grouped, you get unified reporting and AI insights across everything in that business. It is especially useful for agencies and anyone managing several brands or locations.
Open the Businesses page from your workspace. Each workspace can hold up to 10 businesses.

Click Create business, then give it a name and, if you like, a primary domain, currency, timezone and description. Link a Brand Voice to define its messaging, tone and website, and under Integrations tick the accounts - Facebook Ads, Google Ads, TikTok Ads and more - that belong to this business. Press Save Business.
