Backlinks
Overview
The Backlinks tool shows the links pointing to a domain - a key ranking signal. See your own backlink profile, analyze competitors, and find new link-building opportunities.
Where to find it
From the sidebar, open SEO > Backlinks.
How to use it
- Enter a domain to analyze.
- Review its referring domains, anchor text, and link quality.
- Study competitors' backlinks to find sites you could earn links from.
What you get
- A full backlink profile with referring domains.
- Anchor text breakdown.
- Competitor backlink analysis for outreach ideas.
Tips
- Quality beats quantity - a few authoritative links outweigh many weak ones.
- Mine competitor backlinks for realistic outreach targets.